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Do-it-yourself marketing audit

Ongoing marketing is essential for a viable business, especially during a slow economy. With increased competition it is more important than ever to be clear about who you are targeting, what they care...

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I’m not sure I should tell you this

I struggle with my own marketing. I agonize over finding the right words for my own marketing message. All the objectivity and inspiration that I love bringing to my clients . . . POOF! Suddenly my...

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My year as social media explorer

I’ve been learning about social media for more than a year now, and I keep asking other people how they are engaging with it. My audience basically falls into two camps: professional service firms,...

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12 ways to create curb appeal for your business

What is ‘curb appeal’ anyway? It’s whatever makes you want to leave your comfortable place on the curb and go inside and explore. Is it relevant for businesses without brick and mortar storefronts?...

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LinkedIn for business-to-business marketing

The most used social media platforms are Facebook, Twitter, and LinkedIn. Some would say that YouTube is quickly joining that trio. I am often asked about using social media for business-to-business...

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My love-hate relationship with branding

As a marketer, I’m supposed to love branding, right? From my perspective, misunderstanding the term and its role in a business has caused lots of confusion. When I began marketing professional services...

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Why a purpose trumps a plan

Seth Godin says so much with few words: There is nothing wrong with having a plan Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail. What does it...

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Dressed for the wrong party? The cost of not knowing your audience

Most of us have learned to dress for the activity or event we are attending. Going to a job interview? The perfect clothes for working in a restaurant may not create the desired impression for working...

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How to start a blog & keep it going

I wrote this to answer a question from my sister, whose company was planning a daily blog with multiple authors. First, identify your audience. Who are they? What else do they read? What do they care...

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If horses were people . . .

It’s often remarked that kids and critters will always trump other subjects. Based on what I see in social media, this hasn’t changed. Since I began blogging in 2010, we’ve all learned a lot more about...

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Your 10 minute marketing plan

Recently a friend mentioned that she relied only on word-of-mouth to promote her business, and maybe she needed to try something more. I offered to give her some ideas. After I finished writing, I...

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